You can see this big room in this blog post here:. The atrium room of the headquarters today was full. All I could see was a sea of heads. As Howard spoke, for the most part I could only see his forehead and listen to him, or I could watch him on video monitors in the room. The room was full of partners. As far as I could tell, I was one of only four or five customers who had the opportunity to attend this at the headquarters.
From the reception area to the atrium, one walks down a hallway with themed rooms. As I mentioned before, the event was packed. I assume that all SSC employees were in attendance.
At a distance, I recognized a number of people that I wanted to call out and say hello to, including one of my favorite MSI moderators, Erich. The two above pictures give you an idea of how crowded this event was. The new logo was designed in celebration of the 40th Anniversary of Starbucks, arriving March My understanding is that the logo will begin to appear on cups and in Starbucks stores and on Starbucks items about the March time frame. The idea behind the new logo is that the brand will have increased flexibility as it expands its presence in grocery stores and offers a greater variety of products and merchandise in and outside of the Starbucks coffeehouses.
Activities planned for April will demonstrate and build upon that passion and those values. During this month, we will invite our partners and customers to volunteer together in community events around the world, further connecting us to each other and our neighbors while reinforcing what we stand for.
Serving our communities has always set Starbucks apart, and so many of you already give of yourself and of your stores in many, many ways. It will be another opportunity to celebrate this critical element of our mission. I love the Starbucks passion surrounding being involved in local communities, and so I wanted to share that. After the logo was revealed, there was a short time for socializing, though not long enough.
I needed badly to get back to work, and others appeared in a hurry too. Annie Young-Scrivner approached me and shook my hand sincerely and gave me a warm welcome to the headquarters. I opted for small talk as she seemed to be genuinely interested in meeting me, and appeared to hold no grudges. Thank god. I admit that as she walked away, I could help myself and I checked out her shoes.
Today she was wearing cute ankle boots with heels. I enjoyed talking to him about the new logo, and sort of wanted to spend more time with him, but the setting really only allowed for small chatter.
Finally, Howard wandered my direction. He said hello to me, I thanked him profusely for having invited me to the event. I am genuinely flattered at these event opportunities. Right after that, Brad Nelson came by the official voice of the Starbucks twitter profile and I got my picture with him:. I know that I am going to get asked over and over again what I think of the new logo.
There is a part of me that is in shock. Having lived through one major logo change with Starbucks in , I think I can go through another.
The Siren is beautiful with or without a ring of words around her. The new logo is beautiful because our Siren is beautiful. What the future brings will simply depend on big decisions made at the headquarters, and not this logo. Let me apologize for a large number of typos and grammar problems. Eventually I will fix them. There might be a part two to this blog post later as I am working on getting some audio from the event today but at the moment I am experiencing technical difficulties.
My Siren Episode 2 — to Edit: I nearly forgot to mention something. Since I received these gifts, the FTC requires that I disclosed that I received goods or anything of value in conjunction with this event. Consider this to be your FTC disclosure. Howard Schultz: The future of Starbucks has significant promise.
Jim Joseph is an award-winning marketing professional who specializes in building consumer brands. Sign up now for the Retail Customer Experience newsletter and get the top stories delivered straight to your inbox.
Forgot your password? You may sign into this site using your login credentials from any of these Networld Media Group sites:. Well it's the brand's 40th anniversary and the celebration is kicking into gear.
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PetSmart teams with Afterpay on payment options Checkout platform Fast tackles cart abandonment with this one-two punch Amazon, Starbucks mulling cashierless store? To thank and celebrate customers, Starbucks will offer a free Starbucks Petite to each customer purchasing any beverage on Customer Tribute Days: March 10, 11 and 12 from — p.
The new offerings showcase the core of what Starbucks does best — premium handcrafted espresso, exceptional coffee and food worthy of sharing. Starbucks Petites are made with only premium ingredients to offer the perfect amount of decadence. Each petite is under calories, so you can feel good about treating yourself or sharing with a friend.
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