So what happened to Columbia Basin Partners, did they pull out or were they on the other end of the shaft? Good luck to Niner, but it never looks good to publicly declare an intent to sell to one party, then sell to another, even less so when that party is the owner of Huffy. Still, with a little luck all will turn out to be well, eventually.
Lot of moving pieces in a deal like this. Once the bankruptcy was in process, that complicates matters as the previous owners basically have to relinquish control and have not real decision making authority at that point. Many bike brands have went this same route. Columbia Basin Partners voluntarily stepped away. United Wheels ended up presenting a higher offer.
If we assume Niner was already doing everything they could to turn a profit and reach maximum market share for their particular product, and that was not quite enough, then we can assume at some point changes are coming. Optimistically, this could provide purchasing leverage for commodities like spokes and chains, etc. Especially with bike-savvy customers. Not enough people pay that close of attention, very few people will care, and those that do will probably forget in a week or two.
This is how many boutique brands operate. Can you say Schwinn?? And why would you leave the personnel in place that led Niner down this path?? Remember Serotta, Blue and MadFiber. How smooth is smooth?!? This manuelMonday is brought to you by djshreda. You are a madman jaxsonriddle! Our first ride impression of the all-new gia. The raawmountainbikes Madonna V2. Load More Follow on Instagram. Close this module. This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.
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In fact, we are looking to hire people for our engineering and marketing departments. Q: Who is Emersion International? United Wheels is the majority shareholder in Huffy Corp. We will have common ownership with Huffy, but we are not the same company.
Q: What will change? There will not be any personnel changes, we will continue using the same vendors and no one is moving. Q: Will you still work with retailers? A: We are committed to sales through specialty retailers and will soon roll out new dealer programs.
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