Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights. Measure content performance. Develop and improve products. List of Partners vendors. Accounting for the stock split in Aug. The pioneer in bringing email services to handheld mobiles, with its trademark QWERTY keyboard, BlackBerry became an instant darling of world leaders, corporate honchos, and the rich and famous alike.
Indeed, owning a BlackBerry device was once a status symbol , and BlackBerry addiction was a prevalent condition. The always-on, always-connected wireless world that allowed secure and reliable access to emails turned out to be very useful for businesses. The first prominent release from BlackBerry, the Inter ctive Pager , was in It had a small-sized screen, keyboard buttons, and the iconic trackball that allowed seamless syncing and continuous access to corporate emails.
It became an instant hit, and then there was no looking back. After successfully gaining foothold in the enterprise market, it expanded into consumer market.
The BlackBerry Pearl series was very successful, and subsequent releases of Curve and Bold product lines were well received. A year earlier, Apple, Inc. AAPL introduced its iPhone—the first prominent touchscreen phone.
BlackBerry ignored it initially, perceiving it to be an enhanced mobile phone with playful features targeted at younger consumers. BlackBerry introduced Storm in , its first touchscreen phone to complete with iPhone and the like. This was the first time investors, analysts , and the media started to worry about the business prospects of BlackBerry. In Sept. By Nov. It reported 77 million users globally during the last quarter of , demonstrating its success in global expansion.
Owing to these local losses versus global success, the stock displayed high volatility. The high volatility in the stock is attributed to several comeback attempts, corporate developments, associated recommendations by analysts, and competitor developments. Unfortunately, it turned out to be a total failure, due to its high-price, low-feature, and low-performance. The next generation BlackBerry phones were announced in , but the eventual product, the BlackBerry 10, failed to catch on.
BlackBerry stopped producing cell phones in , leasing its name to partners TCL and Optiemus Infracom and changing focus for a new era. As there is currently no clear security software powerhouse at play at the market today, BlackBerry is trying to position itself as the leading trusted AI-security company. A big portion of this endeavor is its recent purchase of Cylance, a privately-held AI and cybersecurity company skilled in algorithmic sciences and machine learning.
Cylance ended fiscal year with a 90 percent increase in revenue, totaling in million U. Furthermore, BlackBerry Ltd.
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BlackBerry's revenue in FY BlackBerry's transformation Declining market share due to competitors. Number of cell phone shipments worldwide in BlackBerry's most profitable year. Volume of blackberry, loganberry and mulberry imports into Germany from to Value of blackberry, loganberry and mulberry imports into Germany Blackberry smartphone public perception change in the United Kingdom UK Mobile operating systems: market share in the United Kingdom UK Tablet operating systems: market share in the United Kingdom UK Share of Americans who primarily use a Blackberry smartphone , by income.
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