Nike has partnered with Instagram to sell directly to customers through the photo-focused social media site. E-commerce is a major part of its future growth strategy.
Nike has a members-only app called SNKRS , which lets super-fans stay up-to-date on when new collections and exclusive products are available, buy shoes, take part in competitions and stay in the know about their favourite products.
The company has recently experimented with AR and location-based tech to allow users to unlock the chance to buy exclusive products. Perhaps the most famous Nike range though is the Air Jordans trainers, which are endorsed by former professional basketball player Michael Jordan.
Today the trainers come under the Nike Jordan brand, which includes other products bearing the Jordan name. Nike is also the parent company of the popular Converse and Hurley brands. Customers can increasingly try products before they buy. Rather than just trying on a pair of shoes in the store, Nike has enabled customers to take certain ranges and new launches out for a real test drive on a real-world run.
Nike has also dabbled in the world of personal styling with its Nike Performance Stylist service. Customers can book a free minute session with a stylist to help them find the right looks for them. Although not a permanent offering, the service makes regular appearances in Nike stores. What can you learn from the Nike approach?
Innovation and continuous improvement have helped make the company what it is today. While its growth aspirations are ambitious, Nike has realised the value in doubling-down on what its customers want, of improving its service to them and becoming a trusted partner is the best way to achieve that. Food for thought for all companies. Commerce Secretary: Chip shortage will impact holiday shopping. Walmart introduces self-driving delivery cars in select cities.
Stella McCartney: Fast fashion is hugely damaging to the plant. Etsy CEO: Depop is growing like crazy. This airplane-shaped bag is selling for more than some actual planes. Here's where your 'free' online returns actually end up. Ever receive a package you didn't order? It could be a scam. This gym is actually opening studios during the pandemic. Macy's unveils holiday window display with gratitude theme. It's official: Black Friday is irrelevant. See what's new inside Walmart stores.
Dollar General's business is booming. It's also vulnerable to crime, police say. Nike wants customers to buy more of its shoes, clothing and gear at Nike stores and on Nike. Profit from additional features by authenticating your Admin account. Then you will be able to mark statistics as favourites and use personal statistics alerts. Please log in to access our additional functions. Yes, let me download! Exclusive Corporate feature. Corporate Account. Statista Accounts: Access All Statistics.
Basic Account. You only have access to basic statistics. Single Account. The ideal entry-level account for individual users. Corporate solution including all features. Statistics on " Nike " The most important statistics. The most important statistics. Further related statistics. Perry Ellis International number of retail stores worldwide as of , by store type Use of physical store sales channel among retailers in the United Kingdom Change in the number of stores worldwide of the leading 50 U.
Further Content: You might find this interesting as well. Statistics Perry Ellis International number of retail stores worldwide as of , by store type Use of physical store sales channel among retailers in the United Kingdom Change in the number of stores worldwide of the leading 50 U. Adidas Under Armour lululemon athletica. Learn more about how Statista can support your business.
0コメント