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Facebook had a few privacy settings and options to show the profile and other details only to people who are added to your friends' list. The website was initially fast and worked perfectly well but later, after a few redesigns, it became very slow and the loading took a lot of time.
Also, with the number of users increasing, it became a bigger issue. The existing server was not enough to handle so many users and hence the uses had to wait for a long time to reach the landing page. Also, when Orkut was in the initial stage, the average internet speed was quite low. Initially, Orkut was very easy to use and this attracted a lot of users.
The redesigns were very complicated and most of the additions were even irrelevant to the concept of Orkut. Facebook and other social media using were found to be easier than this one. Users see social media as a source for entertainment, fun, and relaxation and hence they expect it to be very simple. Orkut shut down reason being that people started deleting their accounts on the platform. As Orkut started becoming famous, mobiles and other smaller devices started becoming popular and most users preferred using the same.
With this, Orkut could not cope with the changes. Orkut found it very difficult while Facebook catered to customer needs. Also, since it was slow, it was not very comfortable for the users to use it on mobile devices.
Google being very successful and developing, started focusing on other projects that were unique like YouTube. Customers and users found that Facebook was better for them than Orkut.
They were able to find out exactly what the user needs and update the website accordingly. Adding the privacy feature was one of the best decisions that Facebook had taken. If only Orkut had tried this first, they would have been in the market for a little while. Orkut was limited to personal interactions, while Facebook became the platform for online marketing and advertisements.
Facebook also had many additional features such as games, liking posts and sharing which are crucial for marketing whereas Orkut lacked those features. With this growing trend, it is very important for companies to work on capturing customers and work more towards retaining customers. Orkut failed in all of this. All my life, I have felt like someone on the outs: I was a programmer, I was gay or I was short and had a foreign accent.
I haven't always had the easiest journey. But the truth is, I've never had trouble making friends because I love people. I think we all should be a little bit friendlier. The world needs it. We are living in a strange time. We hide behind our devices, ignoring the people around us.
We stay with locals when we travel abroad but we don't even know our neighbors at home. We click through feeds of updates from our friends from under our covers in the dark.
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